濟(jì)南網(wǎng)絡(luò)推廣方案法則一：確定業(yè)務(wù)目標(biāo)
Ji'nan network promotion program law: determine business goals
業(yè)務(wù)目標(biāo)必須明確一下問(wèn)題：一是確定目標(biāo)市場(chǎng)，企業(yè)服務(wù)的顧客是哪一類?在什么地方?市場(chǎng)規(guī)模有多大?顧客有什么需 求等問(wèn)題，這是制定營(yíng)銷策劃方案的基礎(chǔ)情報(bào)。二是對(duì)企業(yè)營(yíng)銷效果的確定。國(guó)際品牌網(wǎng)提醒，這里的效果不僅包括企業(yè)的獲利能力指標(biāo)，而且包括其他一些企業(yè)追 求的目標(biāo)，如企業(yè)知名度，企業(yè)信譽(yù)等。
Business objectives must be clear about the problem: first, to determine the target market, customer service is what kind of customers in what place?. Two is to determine the effect of enterprise marketing. International brand network to remind, the results here are not only the profitability of the enterprise indicators, but also some other companies to pursue the goal, such as corporate reputation, corporate reputation, etc..
濟(jì)南網(wǎng)絡(luò)推廣方案法則二：濟(jì)南網(wǎng)絡(luò)推廣方式設(shè)計(jì)多樣性
Enterprise marketing planning scheme two: marketing planning method design diversity
企業(yè)產(chǎn)生的途徑是多種多樣的。常用的方法有：
The way the enterprise produces is varied. Commonly used method
1.自己企業(yè)的經(jīng)驗(yàn)。在長(zhǎng)期的營(yíng)銷活動(dòng)中，每一個(gè)企業(yè)都積累了一定的市場(chǎng)營(yíng)銷經(jīng)驗(yàn)，這是企業(yè)無(wú)形的財(cái)富。借鑒過(guò)去營(yíng)銷活動(dòng)成功的經(jīng)驗(yàn)，分析當(dāng)前的營(yíng)銷環(huán)境，產(chǎn)生新的營(yíng)銷策劃方案；
1 their own business experience. In the long-term marketing activities, each enterprise has accumulated a certain marketing experience, which is the intangible wealth of enterprises. Learn from the successful experience of marketing activities, analysis of the current marketing environment, a new marketing plan;
2.向競(jìng)爭(zhēng)對(duì)手學(xué)習(xí)。本企業(yè)的競(jìng)爭(zhēng)對(duì)手特別是市場(chǎng)領(lǐng)袖的企業(yè)，他們掌握著大量的市場(chǎng)信息資料，所進(jìn)行的活動(dòng)很值得企業(yè)研究。國(guó)際品牌網(wǎng)覺(jué)得，認(rèn)真分析競(jìng)爭(zhēng)對(duì)手的，不僅可以發(fā)現(xiàn)競(jìng)爭(zhēng)對(duì)手的弱點(diǎn)，還可以利用他們的經(jīng)驗(yàn)，取他人之長(zhǎng)，補(bǔ)自己之短。
2 learn from competitors. The competitors, especially the market leader of the enterprise, they have a lot of information on the market, the activities carried out well worth the study. The international brand network think, carefully analyze competitors, not only can find the weaknesses of competitors, but also to use their experience, take the long, make up their own short.
3.創(chuàng)新。企業(yè)在產(chǎn)品設(shè)計(jì)、服務(wù)方式、價(jià)格、銷售、促銷等各方面采取新措施，使得營(yíng)銷效果更好。
3 innovation. Enterprises in product design, service mode, price, sales, promotion and other aspects of the new measures to make the marketing effect is better.
對(duì)于各種營(yíng)銷活動(dòng)方案的評(píng)價(jià)是優(yōu)選的基礎(chǔ)。評(píng)價(jià)一個(gè)活動(dòng)方案優(yōu)劣，一般從以下的幾個(gè)方面進(jìn)行比較：The evaluation of various marketing activities is the basis of optimization. Evaluation of a program of activities, generally from the following several aspects:
1.方案的期望收益，即比較各種方案的營(yíng)銷效益目標(biāo)，如盈利指標(biāo)有銷售利潤(rùn)率、成本利潤(rùn)率、利潤(rùn)總額;市場(chǎng)發(fā)展目標(biāo)有市場(chǎng)占有率、開(kāi)拓目標(biāo)市場(chǎng)層次與范圍等；
1 the expected benefits of the program, that is, the comparison of various programs of marketing efficiency goals, such as profit margins, profit margins, profit margins, market development goals, market share, to explore the target market level and range, etc.;
2.方案的預(yù)算成本，即比較為各個(gè)方案投入費(fèi)用的大小，包括固定投資和流動(dòng)費(fèi)用。
2 the cost of the programme is to compare the size of the cost of the programme, including the fixed investment and the cost of the flow.
濟(jì)南網(wǎng)絡(luò)推廣劃對(duì)于廣告行業(yè)市場(chǎng)的競(jìng)爭(zhēng)日趨激烈，營(yíng)銷策劃愈發(fā)顯得重要，。成交率網(wǎng)絡(luò)營(yíng)銷策劃認(rèn)為要想成為一名出色的營(yíng)銷策劃人，除了需要豐富的工作經(jīng)驗(yàn)和專業(yè)知識(shí)外，還需要一定的實(shí)踐經(jīng)歷。
Network marketing planning for the advertising industry is becoming increasingly fierce market competition, marketing planning is increasingly important,. Turnover rate network marketing planning believes that to become a good marketing planner, in addition to the need to enrich the work experience and professional knowledge, but also need a certain experience.
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