一個網(wǎng)站的建設(shè)完成后,就是給廣大用戶瀏覽和使用的,那么一個網(wǎng)站應(yīng)該怎樣留住訪客,減少訪客的跳出率呢?今天濟(jì)南嘉晟科技就來帶大家一起了解一下:
After the completion of the construction of a website, is to give the user to browse and use, then a site should be how to retain visitors, to reduce the rate of visitors out of it? Today Ji'nan Justsun science and technology to bring everyone together about:
一、 站點頁面布局的合理調(diào)整
A, the site layout of the reasonable adjustment
網(wǎng)站設(shè)計的布局我們可以分為前期的設(shè)計以及后期的微調(diào),前期的布局我們需要根據(jù)用戶的需求進(jìn)行布局,但是不可能所有的問題都考慮清楚,對此我們需要在后期分析來進(jìn)行第二階段的布局,對此我們可以通過一些列后臺訪問數(shù)據(jù)來分析用戶,把一些用戶所關(guān)心,所尋找的內(nèi)容至于顯眼的位置。
Web design layout we can be divided into the pre design and the latter part of the layout we need to layout according to the user's needs, but not all the problems are considered, we need to analyze the second stages of the layout, which we can use some of the background to analyze the user, to find the contents of the location as a prominent position.
二、保證頁面的打開速度
Two, guarantee the page to open the speed
網(wǎng)頁的打開速度過慢,直接影響到用戶的友好體驗,一個緩慢的加載速度無疑加大了用戶的跳出率。對此我們所選的服務(wù)器穩(wěn)定性以及速度一定要過硬,對于站點來說,頁面上的圖片、JS、flash等要進(jìn)行最大限度的壓縮精簡處理??偟膩碚f,一個頁面整體加載完的時最大不要超過六秒。
The speed of the page is too slow, directly affect the user experience, a slow loading speed will undoubtedly increase the user's jump out rate. In this we choose the server stability and speed must be excellent, for the site, the page on the picture, flash, JS and so on, to carry out the maximum compression and simplification. Overall, the maximum not more than six seconds when a page is loaded.
三、 提高站點的內(nèi)容的質(zhì)量
Three, improve the quality of the content of the site
就像一個人,單單擁有外在美是不夠的,如果沒有內(nèi)在美,她也頂多是一個花瓶。對于我們的站點單擁有速度和吸引眼球的設(shè)計師不夠的,訪客來到你的站點并不是為了欣賞你的站點的設(shè)計的,他們主要還是想獲得他們想要的信息。而內(nèi)容就是一個站點的靈魂,其影響著站點的排名以及跳出率的高低。對此筆者認(rèn)為我們的內(nèi)容需要做精,而不要濫!
Like a person, only to have the external beauty is not enough, if there is no inner beauty, she is only a vase. For our site with a single speed and attract eyeball designer is not enough, visitors to your site is not to enjoy your site design, they are mainly to get the information they want. And the content is a site of the soul, which affects the site's ranking and jump out rate. The author believes that we need to do the content, and not abuse!
四、 研究訪客的心理需求
Four, study the psychological needs of visitors
對于我們草根站長來說,做站點就是在做流量,做用戶。一個沒有研究過目標(biāo)用戶的站點是不可能長期成功運營下去的,對此我們需要不斷的去分析,訪客來我們的站點的目的是什么?他們需要什么欣喜?我們的站點能提供什么欣喜?只有把訪客分析透了,我們才會做出更好的內(nèi)容來滿足訪客,提升站點的粘度,讓更多的訪客留在我們的站點上。
For our grassroots webmaster, do the site is in the flow, do users. A site without the study of the target user is not possible long-term success of the operation, which we need to continue to analyze, visitors to our site is what? They need to be happy? Our site can provide what joy? Only through the analysis of visitors, we will make a better content to meet visitors, improve the viscosity of the site, so that more visitors to stay on our site.
五、簡潔明了的網(wǎng)站設(shè)計
Five, simple and clear website design
訪客來到我們的站點,首先進(jìn)入訪客眼球的就是站點的整體視圖。試想一下,如果一個頁面排版設(shè)計的亂七八糟,或者五顏六色的低俗設(shè)計等,那用戶還有心情看內(nèi)容嗎?對此,筆者認(rèn)為簡潔明了而且有獨特風(fēng)格的頁面模板可以讓訪客有一個更加舒適的閱讀環(huán)境!在設(shè)計頁面的時候,同時要根據(jù)我們的目標(biāo)用戶的屬性來進(jìn)行相應(yīng)的顏色排版的設(shè)計,這樣才能真正虜獲訪客的心。
Visitors to our site, the first to enter the visitor's eye is the overall view of the site. Imagine, if a page layout design of a mess, or the color of the vulgar design, etc., and that the user is still in the mood to read it? In this regard, the author believes that a simple and unique style of the page template allows visitors to have a more comfortable reading environment! In this way can we truly captured visitors of heart in the page design, and according to our target user attributes to the corresponding color of the layout design.
以上就是由濟(jì)南嘉晟科技為大家簡單介紹的網(wǎng)站減少用戶的跳出率的一些內(nèi)容,濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司,是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機(jī)短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機(jī)構(gòu)。多年的磨練,使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗,我們擅長傾聽企業(yè)需求,挖掘品牌核心價值,整合高質(zhì)量設(shè)計和最新技術(shù),為您打造有價值的創(chuàng)意設(shè)計體驗,我們期待您的合作!
Above is by Jinan Jia Sheng technology we introduce website reduce user jump out rate of some of the content, Jinan Jia Sheng Network Technology Co., Ltd. is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. For many years, we have rich experience in creative design, marketing and promotion to technology research and development, we are good at listening to the needs of enterprises, tap the core value of the brand, integrate high quality design and the latest technology, to create a valuable creative design experience, we look forward to your cooperation!