對(duì)任何網(wǎng)站而言，SEO（搜索引擎優(yōu)化）都是非常關(guān)鍵的一個(gè)方面。但是，就電商市場(chǎng)來(lái)看，很多人都忽略了這點(diǎn)。調(diào)查顯示，44%的網(wǎng)絡(luò)訂單都是由在線搜索產(chǎn)生的。這意味著幾乎一半的訂單都取決于搜索結(jié)果。
For the purposes of any website, SEO (search engine optimization) is a crucial aspect. However, the electricity supplier market, many people have overlooked this point. Survey showed that 44 percent of online orders are generated by the online search. This means that almost half of all orders depending on the search results.
盡管這樣，很多企業(yè)在創(chuàng)建電商平臺(tái)的時(shí)候都不了解SEO功能的必要性，僅提供最基礎(chǔ)的SEO功能。
Despite this, many companies create electronic business platform when not understand the need for SEO capabilities, only the most basic SEO functionality.
為什么SEO對(duì)電商平臺(tái)很重要？
Why SEO is important for electronic business platform?
舉個(gè)家居裝飾用品的例子來(lái)說(shuō)。有一款產(chǎn)品是復(fù)古吊燈，假如賣(mài)家將60年代復(fù)古吊燈命名為“孔雀”。由于電商平臺(tái)的局限性，某一產(chǎn)品名稱可能自動(dòng)變成產(chǎn)品頁(yè)面標(biāo)題、網(wǎng)址名稱、甚至站點(diǎn)導(dǎo)航中的產(chǎn)品名字。
For home furnishings for example. There is a product vintage chandelier, if the seller will 60s retro chandelier named "Peacock." Because of the limitations of electronic business platform, a product name may automatically change to the product page title, URL, name, site navigation and even the product name.
很多消費(fèi)者并不會(huì)搜索詞組“孔雀吊燈”，相反可能搜索“60年代復(fù)古吊燈”。很多企業(yè)在電商市場(chǎng)投入大量時(shí)間和金錢(qián)后就會(huì)意識(shí)到這個(gè)問(wèn)題。當(dāng)涉及到產(chǎn)品曝光度時(shí)，SEO是個(gè)非常重要的方面，忽略了它會(huì)嚴(yán)重影響到業(yè)務(wù)的開(kāi)展。
Many consumers do not search for the phrase "Peacock chandelier", on the contrary may search for "60s retro chandelier." We are aware of the problem after many companies in the electricity business market investment of time and money. When it comes to product exposure, SEO is a very important aspect, ignoring it will seriously affect the conduct of business.
下面，是各大電商平臺(tái)高度重視的SEO排名因素清單。想要選擇正確的電商平臺(tái)，必須要考慮這些功能。
Below is a list of factors SEO rankings in major electronic business platform highly valued. Want to choose the right business platform, these functions must be considered.
1、導(dǎo)航鏈接
1, navigation links
這是以文本的形式顯示網(wǎng)站導(dǎo)航菜單中的產(chǎn)品和分類(lèi)。大部分電商平臺(tái)都是根據(jù)產(chǎn)品名稱自動(dòng)生成文本。為了優(yōu)化店鋪的搜索引擎，最好保持導(dǎo)航鏈接獨(dú)立控制。
This text is displayed in the form of site navigation menu and product classification. Most electronic business platform are automatically generated text based on product name. In order to optimize search engine shop, best to keep navigation links independently controlled.
2、頁(yè)面標(biāo)題
2, page title
目前為止，產(chǎn)品頁(yè)面最重要的就是標(biāo)題這一塊。建議取一個(gè)關(guān)聯(lián)性較強(qiáng)的頁(yè)面標(biāo)題；最好包含一個(gè)關(guān)鍵搜索詞。但是，有些電商平臺(tái)會(huì)根據(jù)產(chǎn)品名稱和產(chǎn)品類(lèi)別自動(dòng)生成頁(yè)面標(biāo)題。
So far, the most important product page is the title of this piece. It recommended to take a strong correlation page title; preferably comprises a key word search. However, some electronic business platform will automatically generate the page title based on the product name and product category.
3、頁(yè)面網(wǎng)址
3, page URL
頁(yè)面網(wǎng)址就是頁(yè)面所在的位置，展示在瀏覽器地址欄中。網(wǎng)址優(yōu)化（規(guī)范化），可以大大提高頁(yè)面的排名。但是，大部分電商平臺(tái)并沒(méi)有花費(fèi)太多精力來(lái)設(shè)計(jì)網(wǎng)址，基本都是靠產(chǎn)品名稱和類(lèi)別自動(dòng)生成頁(yè)面網(wǎng)址。要想進(jìn)行頁(yè)面網(wǎng)址優(yōu)化，必須保持對(duì)其的獨(dú)立控制。
Location is the URL of the page where the page, displayed in the browser address bar. Website optimization (standardization), can greatly improve the page rankings. However, most electronic business platform did not take too much effort to design the site, basically relying on the product name and category automatically generated page URLs. To optimize the site for page, must remain independent control over them.
4、元標(biāo)簽描述
4, description meta tags
元標(biāo)簽的主要目的是在搜索列表中提供網(wǎng)頁(yè)內(nèi)容的概述。它對(duì)搜索訪客是否點(diǎn)擊鏈接有非常大的影響。大多數(shù)電商平臺(tái)都是直接使用頁(yè)面描述，沒(méi)有提供獨(dú)立控制元標(biāo)簽功能。一個(gè)有效的元標(biāo)簽描述應(yīng)該區(qū)別于產(chǎn)品頁(yè)面描述。你需要為元標(biāo)簽添加搜索關(guān)鍵詞和獨(dú)特描述。
The main purpose is to provide a meta tag in the page's content search list overview. It searches whether visitors click on the link have a very big impact. Most electronic business platform is used directly page description, meta tags do not provide independent control functions. An effective meta tag description should be different from the product description page. You need to add search keywords and unique description for meta tags.
5、圖像Alt標(biāo)簽
5, image Alt tag
Alt標(biāo)簽就是網(wǎng)站上圖片的文字提示，為用戶由于某些原因無(wú)法查看圖像時(shí)提供了備選的信息。它直接影響到產(chǎn)品圖像在谷歌圖片搜索中的排名。很多情況下，一些電商平臺(tái)都沒(méi)有更改Alt屬性的選項(xiàng)，或者直接沒(méi)有提供添加Alt標(biāo)簽的功能。
Alt tag is the picture on the website text prompts to provide users with an alternative information due to some reason can not view the image. It directly affects the product image ranking in Google Image Search. In many cases, some of the electronic business platform have not changed Alt attributes option does not provide directly or add Alt tags function.
6、Canonical標(biāo)簽
6, Canonical tag
大部分電商網(wǎng)店都遇到相似的窘境——不同的頁(yè)面，相似的產(chǎn)品內(nèi)容。比如，一個(gè)綠色中性襯衫，被分別放在網(wǎng)站的男士、女士和品牌板塊。
Most electricity suppliers are experiencing a similar dilemma shop - different pages, like product content. For example, a neutral green shirt, men were placed by the site, and Ms. brand plate.
搜索引擎會(huì)把這些網(wǎng)址當(dāng)作具有重復(fù)內(nèi)容的獨(dú)立頁(yè)面，反而嚴(yán)重傷害到頁(yè)面排名。使用Canonical標(biāo)簽可以解決這個(gè)問(wèn)題，搜索引擎會(huì)只收錄 canonical 標(biāo)簽指定的這個(gè)網(wǎng)址，從而提高網(wǎng)頁(yè)權(quán)重并規(guī)范頁(yè)面。
These URLs are search engines as a separate page will have duplicate content, but serious injury to the page rankings. Use Canonical tags can solve this problem, the search engine will only include canonical tag specifies the URL to improve web weights and specification pages.
7、集成博客平臺(tái)
7, the integrated blog platform
網(wǎng)店都想提高訪客量，最好的方式就是寫(xiě)博客。通過(guò)博客分享吸引人的產(chǎn)品內(nèi)容，有助于將訪客轉(zhuǎn)化成顧客。但是，很少有電商平臺(tái)提供綜合博客平臺(tái)功能。
Shop wants to increase the number of visitors, the best way is to write a blog. By sharing blog compelling product content, helps visitors converted to customers. However, few business platform to provide integrated blog platform capabilities.
8、社交分享按鈕
8, social sharing buttons
當(dāng)今網(wǎng)絡(luò)動(dòng)態(tài)發(fā)展中，社交媒體在溝通電商和消費(fèi)者方面發(fā)揮著非常大的作用。電商企業(yè)需要采用大量社交平臺(tái)營(yíng)銷(xiāo)策略，來(lái)吸引新顧客。你選擇的電商平臺(tái)必須具備最基礎(chǔ)的分享功能，這樣客戶可以很簡(jiǎn)單地把網(wǎng)址分享給其他人，從而帶來(lái)大量訪客。同樣，提供社交分享功能，還可以提升曝光度，將網(wǎng)站推向更多潛在客戶。
Dynamic development in today's networks, social media plays a very big role in the communication aspects of electricity and consumers. Commercial enterprises need to adopt a large number of social platform marketing strategies to attract new customers. Your choice of electricity supplier platform must have the most basic sharing feature, so that customers can simply share the link with others, leading to a large number of visitors. Similarly, to provide social sharing features, but also can enhance the exposure, the more potential customers to the site.
結(jié)論
in conclusion
為網(wǎng)店選擇什么電商平臺(tái)，需要認(rèn)真考慮。當(dāng)你非常依賴電商平臺(tái)規(guī)范化和高級(jí)功能的同時(shí)，必須考慮到以上8個(gè)因素。高級(jí)功能能夠幫你把訪客轉(zhuǎn)化成顧客，但SEO是為網(wǎng)站帶來(lái)訪客的關(guān)鍵因素。
Shop choose what electricity provider platform, need to be carefully considered. When you are very dependent on the standardization of electronic business platform and advanced functionality at the same time, we must take into account the above eight factors. Advanced features can help you put the visitors converted to customers, but SEO is a key factor in bringing visitors to your site.
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開(kāi)發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營(yíng)銷(xiāo)、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國(guó)企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國(guó)企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競(jìng)爭(zhēng)力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來(lái)咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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